APA Style
Seervai, H. M., Arens, William F.. ().
Contemporary Advertising : and integrated marketing communications. .
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Chicago Style
Seervai, H. M., Arens, William F..
Contemporary Advertising : and integrated marketing communications..
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MLA Style
Seervai, H. M., Arens, William F..
Contemporary Advertising : and integrated marketing communications..
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Turabian Style
Seervai, H. M., Arens, William F..
Contemporary Advertising : and integrated marketing communications..
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