APA Style

Johnson, R. W.. (). The Encyclopedia of strategic marketing management: new product development . : .

Chicago Style

Johnson, R. W.. The Encyclopedia of strategic marketing management: new product development. : , . .

MLA Style

Johnson, R. W.. The Encyclopedia of strategic marketing management: new product development. : , . .

Turabian Style

Johnson, R. W.. The Encyclopedia of strategic marketing management: new product development. : , . .